As they say the first impression may be the most lasting one, what do you consider leaves an impression of a company on its customers? Correct! custom logo floor mats may be the company’s first impression.
The next question that arises is should the top management be actively involved in designing a custom logo for their business or should they just leave it to their design team or a third party design studio? Nowadays companies wish to be more personal with their customers, as the logo serves as a communicator between your company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it is usually turned into a pleasant process if the following are kept in mind when making a custom logo:
FONT
Logos mostly fail because of a poor font choice. It’s rather a little difficult to select a font which will catch attention instead of allow identity be ignored. Certain tips can ease the decision of font:
? Stay away from common fonts, fonts which are used by almost all. Work with a unique font that will make your company stand out from its competitors.
? Make sure your fonts are legible. Don’t make an effort to get too creative by developing a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? At times using two forms of fonts makes your logo more communicative.
COLOR
You need to use colors with their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brandname appeals to is the sense of sight. If your logo isn’t appealing to the attention you can be attracted to your brand or business? Carefully choose the image which will represent your company make sure it is consistent with what your organization does and consistent with your company’s mission statement.
Another problem that arises in terms of image selection is downloading a graphic for the logo without realizing it’s already used by way of a company in the related or unrelated industry. Leading to numerous legal charges and issues.
COMPANY GOAL
Lastly & most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly manage to recall your brands or business.